If we’ve learned anything over the past few years, it’s that the world changes QUICKLY!!

It’s important for your brand to keep up with current trends, and digital marketing makes it possible to update your messaging whenever the world (or just the home service industry!) shifts. 

Chances are, you don’t have a marketing degree or tons of advertising experience, but that shouldn’t stop you from creating a killer ad for your home service business!

You don’t have to have lots of marketing expertise to write a great ad, and these tips will help you create compelling copy that gets customers’ attention and gives you a leg up on the competition! 

Did you know that consumers watch over 500 MILLION minutes of video on YouTube EVERY SINGLE DAY??
Pretty amazing, right? 

With numbers like that, there’s no denying that video is taking over the internet- and if you haven’t added video to your marketing strategy, you’re falling behind. 

You need a marketing strategy that gives you the MOST bang for your buck.

 
You don’t have time or money to waste on ineffective advertising campaigns that don’t bring real results, so we’re taking the mystery out of marketing! 

You already know how to write a great ad for your home service business. (If you need a reminder, check out Building a Better Ad for Your Home Service Business). But do you know how to tell if it’s working? 

House trends are constantly changing, and you’ve seen it all over the years!

The McMansions of the early aughts gave way to the ubiquitous modern farmhouse. Now homeowners are shifting away from the black and white shabby chic look to whatever colorful trend is happening next. 

Skilled craftsmanship is an art. You’ve spent years honing your talents and your trade, and your skills are the envy of your competition. 

You’ve built a thriving home service business, and you can do things most people can’t - but that doesn’t mean you can do EVERYTHING! 

Chances are, you’ve heard of SEO, but do you really know what that means?? If not, you are not alone!!  

Many business owners have a less than basic understanding of SEO strategies and practices, and who can blame them? Constantly changing algorithms and search engine requirements make it nearly impossible to keep up while running a busy company.  

Email Marketing is incredibly effective - if you’ve got time to do it! 

Weekly newsletters increase your connection with your customers and help you build lasting, loyal relationships. They also provide an opportunity to shine a spotlight on your latest projects, introduce new services, and even offer specials or discounts. 

You’re more than just a home services business - you’re a brand!  

Creating a unique, recognizable, consistent brand for your business is the key to generating more revenue, attracting new leads, and creating lasting, loyal relationships with your current customers.