What’s your marketing go-to? 

I’m going to take a wild guess and say social media….

That’s not a bad thing - social media marketing has become the gold standard for most small business owners, and it’s easy to see why.

You’re no stranger to social media, but building a strong business profile requires some know-how, especially if you’re in the home services business. 

Your company provides a very specific skillset, and in this ultra-competitive market, you’ve got to pull out all the stops to stand out from your competition!

We like to think of social media as free advertising, but is it REALLY???

When you Google “marketing tips for home service business” you’ll get lots of information. 

The only problem? Most of it is the same advice over and over again…

You’ve already created your GMB listing, you’re getting reviews from every satisfied customer, and you’re using a mix of organic content and paid ads to round out your social media marketing. 

Chances are, you don’t have a marketing degree or tons of advertising experience, but that shouldn’t stop you from creating a killer ad for your home service business!

You don’t have to have lots of marketing expertise to write a great ad, and these tips will help you create compelling copy that gets customers’ attention and gives you a leg up on the competition! 

Did you know that consumers watch over 500 MILLION minutes of video on YouTube EVERY SINGLE DAY??
Pretty amazing, right? 

With numbers like that, there’s no denying that video is taking over the internet- and if you haven’t added video to your marketing strategy, you’re falling behind. 

You need a marketing strategy that gives you the MOST bang for your buck.

 
You don’t have time or money to waste on ineffective advertising campaigns that don’t bring real results, so we’re taking the mystery out of marketing! 

You already know how to write a great ad for your home service business. (If you need a reminder, check out Building a Better Ad for Your Home Service Business). But do you know how to tell if it’s working? 

House trends are constantly changing, and you’ve seen it all over the years!

The McMansions of the early aughts gave way to the ubiquitous modern farmhouse. Now homeowners are shifting away from the black and white shabby chic look to whatever colorful trend is happening next. 

Skilled craftsmanship is an art. You’ve spent years honing your talents and your trade, and your skills are the envy of your competition. 

You’ve built a thriving home service business, and you can do things most people can’t - but that doesn’t mean you can do EVERYTHING!