House trends are constantly changing, and you’ve seen it all over the years!

The McMansions of the early aughts gave way to the ubiquitous modern farmhouse. Now homeowners are shifting away from the black and white shabby chic look to whatever colorful trend is happening next. 

Chances are, you don’t have a marketing degree or tons of advertising experience, but that shouldn’t stop you from creating a killer ad for your home service business!

You don’t have to have lots of marketing expertise to write a great ad, and these tips will help you create compelling copy that gets customers’ attention and gives you a leg up on the competition! 

The home service industry is ALL about looks! 

You need a marketing strategy that shows off your premier projects and shines the spotlight on your stellar skills, and Instagram is a GREAT place to start. 

If your Facebook ad is getting lots of clicks, you know you’re on the right track with your marketing strategy. 

Clicks mean that you’re getting potential customer’s attention, and that your message is compelling enough to make them take action. Great job!!

But if your clicks aren’t turning into conversions, you’ve still got work to do…

You’re more than just a logo! 

Businesses that show the face behind the brand are generally far more successful than those who rely solely on branded marketing materials to attract new customers. 

No matter how great your business is, sometimes you just feel stuck. 

You’re doing the same things you’ve always done, but it’s not bringing the stellar results you’ve come to expect. What gives? 

Most of the time your content is to blame. 

Every business is different, but many of them share a common problem - they struggle to create steady revenue. 
It’s not that the services and products they offer aren’t good enough to keep clients coming back for more. They’re simply spread too thin to dedicate the time and effort that’s necessary to build and ever-growing client base. 

The flowers are blooming, the birds are chirping, and it’s time to do some spring cleaning. 

Why not try a different approach this year? 

Instead of focusing your efforts on washing windows or organizing closets, start your spring cleaning on your homepage! 

Web design trends change a little bit every year, and 2022 is no exception! 

This year’s trends have one thing in common - MAJOR creativity. We’re seeing an emphasis on fun interactive content, revivals of retro looks, and bold, experimental designs that immediately grab the eye. 

Your website is like the front door of your business. It welcomes prospective customers and invites them in to take a look around and get to know your brand. 

It needs to look good, load quickly, and be easy for your customers to navigate and find exactly what they’re looking for.