Ad Strategy

Hitting Your Target - Improving Your Facebook Ad Strategy

Facebook ads are a key part of your marketing strategy. They’re affordable and quite effective, but there is one question that many marketers share; how do you get your ad seen by the right people???

Finding an audience isn’t a problem- more than a billion users log on to Facebook every day- but finding the right audience can be tricky. That’s why it’s so important to understand the intricacies of creating a targeted ad campaign on Facebook. 


The 3 Best Paid Ad Options for Home Service Businesses

Growing your home service business means that you’ve got to get your name out there, but what’s the best way to get your name in front of potential customers without spending a fortune??

The phrase “paid ads” often strikes fear in the hearts of small business owners who don’t have a huge advertising budget, but that fear is often unfounded. Sure, the sky is the limit when it comes to buying ad space, but that doesn’t mean you have to sell your firstborn to effectively promote your business! 


Building a Better Ad for Your Home Service Business

Chances are, you don’t have a marketing degree or tons of advertising experience, but that shouldn’t stop you from creating a killer ad for your home service business!

You don’t have to have lots of marketing expertise to write a great ad, and these tips will help you create compelling copy that gets customers’ attention and gives you a leg up on the competition! 



Where Should You Spend Your Marketing $$?

You need a marketing strategy that gives you the MOST bang for your buck.

You don’t have time or money to waste on ineffective advertising campaigns that don’t bring real results, so we’re taking the mystery out of marketing! 

There are countless advertising opportunities, and if we tried to cover them all, you’d never get back to the jobsite, so we’re going to cover 3 areas that usually bring the highest return on investment (ROI) for home service businesses. 


Is Your Ad Working?

You already know how to write a great ad for your home service business. (If you need a reminder, check out Building a Better Ad for Your Home Service Business). But do you know how to tell if it’s working? 

Clicks, likes, comments and shares are great indicators that you’re connecting with your audience, but you can’t rely on them alone. You need numbers-based data to show you when you’re on track and indicate when it’s time to course correct.