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Perfecting your ad strategy takes time. You need to find the content, format, and platform that resonates with your audience and helps them spot your brand in a vast sea of competition. 

Clicks, likes, comments and shares are great indicators that you’re connecting with your audience, but you can’t rely on them alone. You need numbers-based data to show you when you’re on track and indicate when it’s time to course correct. 

No matter what industry you’re in, you’ve got plenty of competition. So, how do you stand out from the crowd and make sure customers choose your brand?

It’s simple, really - you need a great ad. 

Compelling ad copy is the key to boosting your web traffic and increasing your landing page conversions, and these easy tips will help you write an ad that appeals to your customers and puts you miles ahead of your competitors. 

Marketing is an essential function of every social media platform, but Facebook consistently leads the pack. 

It’s not surprising - Facebook is the third-most visited website in the WORLD, so it’s no wonder many of the biggest companies spend a substantial chunk of their advertising budget on Facebook.

Luckily, Facebook is an equal-opportunity advertising medium. You don’t have to be a billion-dollar corporation to have great success with your social media ads - you just have to know the tips and tricks that bring the best return on investment (ROI).
 

Facebook ads are a key part of your marketing strategy. They’re affordable and quite effective, but there is one question that many marketers share; how do you get your ad seen by the right people???

Finding an audience isn’t a problem- more than a billion users log on to Facebook every day- but finding the right audience can be tricky. That’s why it’s so important to understand the intricacies of creating a targeted ad campaign on Facebook. 

House trends are constantly changing, and you’ve seen it all over the years!

The McMansions of the early aughts gave way to the ubiquitous modern farmhouse. Now homeowners are shifting away from the black and white shabby chic look to whatever colorful trend is happening next. 

The ever-shifting fads keep you on your toes, but you know that it’s imperative to stay on top of what’s new to keep your home service business competitive. 

We get it!