Remember the halcyon days of organic reach via social media?? All you had to do was set up your profile, post regularly, and watch your brand recognition spread far and wide.
Alas, the algorithm killed organic reach, and a lot of growing home service businesses don’t have a ton to spend on paid advertising.
So, where’s the happy medium?
Bad news first - you’re probably going to have to spend some money on paid advertising. It’s nearly impossible to get ahead without some effective online marketing.