Marketing is an essential function of every social media platform, but Facebook consistently leads the pack.
It’s not surprising - Facebook is the third-most visited website in the WORLD, so it’s no wonder many of the biggest companies spend a substantial chunk of their advertising budget on Facebook.
Luckily, Facebook is an equal-opportunity advertising medium. You don’t have to be a billion-dollar corporation to have great success with your social media ads - you just have to know the tips and tricks that bring the best return on investment (ROI).