Marketing Strategies

Growing businesses depend on the latest, greatest marketing trends to increase brand awareness, build their brand’s reputation, and entice new customers. 

Staying abreast of the latest marketing strategies helps you effectively connect with your audience AND stay ahead of your competition. But just staying on top of the new trends might not be enough to give your business the boost it deserves - you’ve also got to know which trends to avoid. 

You spend a lot of time and money on your marketing campaigns, and there’s no room for mistakes! 

Making the most of your marketing efforts if often a matter of knowing what to avoid. Here are 7 major marketing mistakes that can hurt your business:

You’ve got an impressive set of skills! 

You’ve put your know-how and talents to work creating a thriving home services business, and you should be incredibly proud of yourself. But when you’re working so hard to build your business, you don’t have a lot of time for learning the ins and outs of marketing - and that can leave you feeling lost when you need affordable ways to build your brand. 

No worries - you’ve got one of the most effective marketing tools right at your fingertips! 

Chances are, you’ve heard of SEO, but do you really know what that means?? If not, you are not alone!!  

Many business owners have a less than basic understanding of SEO strategies and practices, and who can blame them? Constantly changing algorithms and search engine requirements make it nearly impossible to keep up while running a busy company.  

What’s the biggest obstacle home service providers face? 

Steady revenue. 

Contractors, builders, designers, and landscapers often have a “feast or famine” business model. One day the projects are pouring in, but the next day that well of customers seems to have dried up…

What if it was possible to have a steady stream of quality leads keeping your business afloat in every season?