Online Marketing

Spring is in the air, and that means BUSINESS! 

As the weather heats up, so does the home service industry. People are eager to do a little spring cleaning and sprucing up, and you want to take advantage of that enthusiasm to bring in new business. 

Now is a great time to create some special offers that attract new customers and bring loyal clients back for more. Here are 5 ideas for spring sales promotions:

How’s business lately?

If you’ve got projects lined up as far as the eye can see and a constant influx of new customers, that’s fantastic - keep doing what you’re doing!

But if your steady stream of leads has slowed to a trickle and you find yourself waiting for the phone to ring all too often, it’s time to talk about your marketing…

Email campaigns are the strongest relationship building tools in your marketing arsenal. You reach out regularly to send a personalized message to your target audience, and that tactic does not go unnoticed- if they actually open it…

That’s the biggest hurdle you’ll face in your email marketing efforts. 

It’s easy to deliver those little missives filled with high-quality content to every inbox, but it’s a little more challenging to create the email that stands out among hundreds AND compels your audience to click. 

Content is king - that’s not exactly breaking news. You know that good social media marketing strategy is founded on a steady stream of high-quality valuable content. But it’s easy to forget that the definition of “high-quality” content is constantly shifting. 
The things that were amazing a year ago can be completely passe’ today. And if you’re inadvertently churning out boring, dated content, you won’t get the results you want to see.

Here are 10 ways to update your content and keep your feed fresh!

Social media marketing has become the gold standard for most small business owners.

Print advertising and other media marketing formats are becoming increasingly expensive, and those prices are often out of reach for smaller businesses. Luckily, social media has given brands an excellent opportunity to expand their reach and build their audiences at a relatively low cost. 

Social media marketing is constantly changing, but one trend has remained consistent over the past few years - video is taking over.  

In fact, last year alone, viewers have watched more than 1 BILLION hours of live video, and that astonishing number is expected to increase in coming years. 

It makes sense - video has a way of making viewers feel like part of the action. It’s real, in the moment, and it gets people excited about your brand.