Social Media

Social media marketing is everywhere. Over 90% of US businesses use social media as a part of their marketing strategy, which means you’ll find profiles for massive global brands alongside your local plumber on at least one social media platform.

You know that you need to have an active social media presence, the question is, do you need to be active on EVERY platform?

Short answer - no.

When executed properly, your social media strategy can take your business to new heights. Social media has the ability to expand your brand awareness, increase your customer base, and build an active, engaged community of loyal followers- but you have to know how to play the game. 

The brands that bring the best ROI from their social media efforts are the ones that stay active, consistently produce valuable content, and strive to build meaningful relationships with their followers. 

Use this helpful guide to make your next round of social media scheduling easier and more effective:

Facebook

What to Post:

• Video (organic engagement is highest on posts that include native or live video)
• User Generated Content
• Giveaways
• Funny or entertaining posts and memes
• Current events
• Inspirational quotes and images

When to Post:

Social media marketing has become the gold standard for most small business owners.

Print advertising and other media marketing formats are becoming increasingly expensive, and those prices are often out of reach for smaller businesses. Luckily, social media has given brands an excellent opportunity to expand their reach and build their audiences at a relatively low cost. 

No matter what industry you’re in, you’ve got plenty of competition. So, how do you stand out from the crowd and make sure customers choose your brand?

It’s simple, really - you need a great ad. 

Compelling ad copy is the key to boosting your web traffic and increasing your landing page conversions, and these easy tips will help you write an ad that appeals to your customers and puts you miles ahead of your competitors. 

When you’re looking to build a connection with potential and existing customers, where do you turn? 

If you’re like most home service providers, you depend on social media to help create and nurture lasting relationships with your clients, but you might wonder, do you need to be active on EVERY platform??

Short answer - no.

Here’s the thing, each of the major platforms has its strengths. Facebook is great for building a loyal customer following.

What’s your marketing go-to? 

I’m going to take a wild guess and say social media….

That’s not a bad thing - social media marketing has become the gold standard for most small business owners, and it’s easy to see why.

Social media helps you build an online community, expand your brand awareness, attract new leads, and gain the trust and loyalty of your existing customers - if you do it right.

With so many different platforms available, it can be challenging to choose the best distribution channels for your message.

We like to think of social media as free advertising, but is it REALLY???

Sure, there are plenty of sites that let you market your business without charging a monthly fee, but that doesn’t guarantee spectacular results. Anybody who’s ever tried to build a marketing strategy around Facebook knows that organic reach ain’t what it used to be, but does that mean you HAVE to pay to get ahead?

Social media marketing is a small business owner’s best friend. 

It’s an easy way to put your home service business on the map, connect with countless new leads, AND convert them to paying customers!

But if you’re fairly new to social media marketing, you might have questions about how to get started. We’ve created a list of do’s and don’ts to help you upgrade your social media marketing efforts, improve your visibility, and expand your business! 

DO: