Social Media Marketing

Spring is in the air, and that means BUSINESS! 

As the weather heats up, so does the home service industry. People are eager to do a little spring cleaning and sprucing up, and you want to take advantage of that enthusiasm to bring in new business. 

Now is a great time to create some special offers that attract new customers and bring loyal clients back for more. Here are 5 ideas for spring sales promotions:

When executed properly, your social media strategy can take your business to new heights. Social media has the ability to expand your brand awareness, increase your customer base, and build an active, engaged community of loyal followers- but you have to know how to play the game. 

The brands that bring the best ROI from their social media efforts are the ones that stay active, consistently produce valuable content, and strive to build meaningful relationships with their followers. 

Use this helpful guide to make your next round of social media scheduling easier and more effective:

Facebook

What to Post:

• Video (organic engagement is highest on posts that include native or live video)
• User Generated Content
• Giveaways
• Funny or entertaining posts and memes
• Current events
• Inspirational quotes and images

When to Post:

Google Ads are a smart, cost-effective marketing option for many small businesses - particularly local businesses. Google has offered ad options for a long time, but the features and formats have evolved a great deal over the years. 

In fact, Google has rolled out several new trends just in the last 6 months! As usual, the ever-changing algorithm is keeping marketers on their toes! 

It’s important to understand what’s new and be aware of changes on the horizon so you can make the most of your Google Ad budget. 

Social media marketing has become the gold standard for most small business owners.

Print advertising and other media marketing formats are becoming increasingly expensive, and those prices are often out of reach for smaller businesses. Luckily, social media has given brands an excellent opportunity to expand their reach and build their audiences at a relatively low cost. 

Social media marketing is constantly changing, but one trend has remained consistent over the past few years - video is taking over.  

In fact, last year alone, viewers have watched more than 1 BILLION hours of live video, and that astonishing number is expected to increase in coming years. 

It makes sense - video has a way of making viewers feel like part of the action. It’s real, in the moment, and it gets people excited about your brand.