We talk a lot about social media marketing around here, but we tend to focus most of our attention on the big 3- Facebook, Instagram, and Twitter because it’s easier to create content that can be cross-posted on multiple platforms.
Some business owners are hesitant to jump onto YouTube with both feet. Making videos (well, good videos) takes time and a moderate level of skill. Plus, many business owners are under the impression that YouTube doesn’t do much for their SEO ranking - and if it doesn’t boost your SEO, why bother?