Growing your home service business means that you’ve got to get your name out there, but what’s the best way to get your name in front of potential customers without spending a fortune??
The phrase “paid ads” often strikes fear in the hearts of small business owners who don’t have a huge advertising budget, but that fear is often unfounded. Sure, the sky is the limit when it comes to buying ad space, but that doesn’t mean you have to sell your firstborn to effectively promote your business!
Paid ads can be a lot more affordable than you think (if you know what you’re doing!) Here are 3 great ways to promote your home services business without spending a lot of money:
- Pay Per Click (PPC) ads
These paid ads show up in the search results when consumers search your chosen keywords. This is a low-cost strategy because you only pay when customers click on your ad. It’s also really effective - the average ROI on PPC ads is $2 for every dollar spent.
That’s not bad, but you can lower your costs even more by making smart decisions about your keywords and your target audience.
Choose keywords with high commercial intent, meaning that customers who search these keywords intend to make a purchase. For example, instead of choosing vague keywords like “landscaping” or “hardscaping,” choose “custom firepits” to reach customers that want exactly what you’re selling.
Focus your targeting parameters on customers who are likely to make a purchase to make the most of your marketing budget. You can set your parameters for specific areas or incomes. You could choose to show your ad specifically to homeowners, or people in an age bracket that usually has more disposable income.
Google “grades” your keywords on a score from 1-10. The more relevant your ad is, the higher your score will be. And if you have a high quality score, Google will reward you with a lower price per click. Focus on creating high-quality, highly relevant ads to stretch your marketing budget even further!
- Social Media Ads
Every social media platform offers advertising opportunities - it’s simply a matter of choosing the right one for your target audience.
Now, you might be thinking, “Does anyone even look at those ads? I scroll right past them!” And, yeah, you’re right, most people do scroll right on by. But here’s the thing- they still see your name and logo. And the more often they see your business, the more likely they are to remember it, and that brand recognition will serve you well when prospective customers are ready to buy!
- Local Media ads
People say that print is dying, but that’s not really the case. While the local newspaper isn’t as ubiquitous as it once was, it’s still around - and most of them have a solid readership. And remember, every person that sees your newspaper ad lives in your community - and that makes them an ideal prospective customer!
Many communities also produce local magazines that offer great opportunities to get your name out there with a print ad.
Television ads are more expensive than print ads, but they can get your business in front of a wider audience than print ads alone. Research your options for local media ads and find the one that best fits your budget and purpose.
Choosing the right ad format for your business doesn’t have to be hard! We can help you update and implement your marketing strategy for maximum impact while saving you time and money! Visit https://resonetrics.com/contact to learn more.
Or email Tamar Arslanian with a quick question.