When you Google “marketing tips for home service business” you’ll get lots of information.
The only problem? Most of it is the same advice over and over again…
You’ve already created your GMB listing, you’re getting reviews from every satisfied customer, and you’re using a mix of organic content and paid ads to round out your social media marketing.
Is there anything else you can do to get ahead of your competition?
Here are 4 unique ideas to add to your marketing strategy:
- Add Video
Video marketing is highly effective for most companies, but when you’re a home service provider, it can truly take your business to the next level.
If you take the time to create interesting, informative how-to videos and add them to your marketing emails, you can increase your clickthrough rate by 200-300%. That’s crazy, right??
Plus, it’s ready-made content for your social media platforms that not only gets customer’s attention, but also helps them remember your company. After all, 80% of viewers remember ads they’ve seen in the last 30 days - and that alone is a great reason to break out the camera!
- Add a Live Chat Option
When customers visit your website, they want to see real-life examples of your work, but they also want to ask questions. You can simplify the process considerably by adding a live chat option to your website.
You’ll be able to answer questions, provide project details, and collect customer information in real time so you’ll never lose a lead. Plus, people generally prefer a text or chat option to a phone call, so a live chat button could help increase your conversions.
- Make It Fun
Advertising isn’t just about providing information - it’s also about getting attention. And you know what gets customer’s attention? Free stuff.
Holding a contest or giveaway on social media is a great way to connect with customers, boost engagement, and generate new leads.
All you have to do is offer a cool prize like a discounted or free service, set a timeline, tell customers how to enter (I like the comment and share approach), and pick a winner when the big day comes.
- Get Better Branding
The more often customers see your logo, the more likely they’ll be to remember you when they need your services, so put that thing EVERYWHERE!
Your logo should be featured on all your marketing materials, business cards, uniforms, and equipment. Heck, you can even use your ride as a rolling billboard with a custom vehicle wrap or magnet.
Branded swag is also great for keeping you at the forefront of your customer’s mind. I got a coffee mug from my plumber a couple of years ago that’s still in regular rotation around my house. When I’ve got clogged pipes, guess who I’m going to call??
When it comes to creative marketing, the sky’s the limit. Never be afraid to try something unique to get your customer’s attention - it might be the thing that pushes you far ahead of your competition!
Or email Tamar Arslanian with a quick question.