Leads are good, but highly qualified leads are FANTASTIC!
Increasing your quality leads can lead to higher, more consistent revenue, and the key to attracting highly qualified leads starts with your marketing.
Check out these 5 simple steps to take your lead generation to the next level!
- Know Your Buyer
Before you can create a winning sales strategy, you’ve got to know who you’re selling to! Creating an ideal client profile is a great place to start. Think about the demographics of your ideal customer - are they married or single? Homeowners or renters? How old are they? What’s the average income level? Where do they live? The more specific you are about who you’re marketing message is aimed at, the better you can tailor it to fit their needs and preferences.
- Solve Problems
Customers want you to solve their problems, but you can’t do that unless you know what problems you’re solving! Think about what your home service business has to offer. Are you saving your customers time? Do you offer skill and expertise far beyond the average DIY weekend warrior? Do your prices blow the competition away? If you can prove that you’re saving them time, money, and sanity, you’ll have a customer for life!
- Create Strong CTAs
The best way to get potential customers to take action is to be VERY clear on what you want them to do. Your CTA can guide them to your project gallery, instruct them to book a consultation, or direct them to your glowing reviews. Clear, concise, engaging CTAs are the key to getting customers to take that next crucial step.
- Manage Your Message
You’ll need to create different marketing messages for each stage of the sales process. You need an informative message that explains who you are and what you do for the customers that are simply researching their options. Once you’ve hooked their interest, you’ll want to present compelling evidence for why your business is the best one for the job at hand. When they’re ready to buy, you want to be right there with that special offer that helps them pull the trigger.
- Keep in Touch
CRM software can organize existing customers and new leads and help you nurture customers in every stage of the buying journey. Whether you’re reaching out to a new lead or retargeting a faithful customer, you’ll have everything you need to keep the communication flowing.
Resonetrics specializes in delivering high quality leads and creating steady, reliable revenue for your home service business. Visit https://resonetrics.com/problems-we-solve to learn more!
Or email Tamar Arslanian with a quick question.