Email marketing is easy, inexpensive, and incredibly effective!
In fact, email may be one of the most efficient tools in your marketing toolbox - but like any other tool, you have to know how to use it!
Email marketing is highly targeted. If you want to achieve maximum impact with your email marketing campaigns, you have to craft a personalized message for a very specific group of people that appeals directly to their wants and needs. The more targeted your message, the higher your open rates, click-through rates, and conversion rates will be!
Your email list likely includes people from all different age groups, income brackets, and neighborhoods, and you can’t get their attention with a one-size-fits-all approach. Here are 5 easy ways to segment your email list to improve your targeted marketing:
- Geography and Gender
Chances are, your clientele hails from the same general area, but you could break it down by city, county, or even neighborhood! It also helps to know the genders of the people on your list so you can create tailored messages for both men and women.
Most of your customers are homeowners, but you can get even more specific! Do you want to target new homeowners? Retirees? People who might be preparing to put their home on the market soon? Each of these groups is facing different problems or pain points, and the more effectively you can speak to their problems, the more likely they’ll choose your home service business as the solution.
- Engagement Level
Your list contains long-term, loyal customers, and new leads that are just getting to know your business. Research how they’re interacting with your social media, website, and emails to determine what products and services pique their interest. This offers great insight into their buying behavior and helps you create content that’s tailored to their interests. And that extra personalization goes a long way towards inspiring trust and customer loyalty!
- Income Level
Let’s be honest, high-end projects require big budgets, so you’re probably wasting time if you’re marketing elite services to homeowners that are just starting out. Knowing the income levels of your clients helps you determine which services are likely to be the most in-demand in every group so you can adjust your marketing accordingly.
- Buying Stage
Leading customers from awareness to purchase is a journey, and it’s important to customize your message for each leg of the trip. A fresh lead is likely seeking more information, so you want an informative message that answers all their questions. Customers in the next phase might want to know how you can solve their problems, so this is a great place to address their pain points and offer solutions. When you’re ready to close the deal, you might want to add in a special offer that sweetens the deal and drives that conversion.
Segmenting your list can make your email marketing so much more effective, and the marketing specialists at Resonetrics are here to help you make the most of your list! Visit www.resonetrics.com to learn more!
Or email Tamar Arslanian with a quick question.