When you’re running your own home service business, you can easily fall into the trap of trying to do it all yourself.
You probably don’t have an in-house team, or a huge marketing budget, so taking the DIY approach might seem like the most practical option. And while it’s true that doing it yourself can save you money, it can also hold you back.
When you’re ready to grow your business, you’re going to have to step up your marketing efforts, and that’s one project you shouldn’t tackle by yourself!
Here are 5 reasons you should avoid DIY marketing:
- You Don’t Have Time
You barely have time to eat and sleep- so how are you going to squeeze an ad campaign into your already-overbooked day?
You’re a skilled professional, leading your crew, and providing incredible service to every customer - and that’s exactly what you should be doing. Focus your time and talents on the things you do best and leave the rest to the marketing experts.
- You’re Not a Marketing Expert
Marketing tactics and strategies are constantly changing, and it takes an experienced pro to stay on top of the latest marketing trends. If you don’t have years of marketing expertise, your efforts are going to fall short.
- You Don’t Have the Right Tools
You probably have LOTS of tools, but you might not have the ones you need to plan, implement, and oversee a new marketing campaign.
Successful marketing strategies require apps and software to manage your client base, design eye-catching social media posts, create captivating newsletters and emails, and draft compelling copy. Do you have all that in your toolbox??
- You’re Not Getting Results
How’d your last marketing campaign go? Did you meet your goals for reach, engagement, and conversions?
If you’re DIY efforts are falling short, it’s time to try something new. Outsourcing your marketing puts your success in the hands of experienced professionals. They know how to design a campaign around your goals for your business, implement it, and monitor the effectiveness to ensure great results.
- You Need New Ideas
If the height of your marketing is a refrigerator magnet or coffee mug, it’s probably time to step up your game! Everybody loves branded swag, but it’s not enough to achieve real growth or promote lasting customer loyalty.
A marketing expert can introduce fresh, unique ideas that make your business stand out from the mundane crowd. If your marketing strategies have a distinct “been there, done that” feel, it’s probably time for a new perspective!
When you’re ready to upgrade your marketing efforts, look for a digital marketing partner that understands your audience, your goals, and your business. They’ll use their experience, creativity, and expertise to create customized marketing strategies that take your business further.
Visit https://resonetrics.com/problems-we-solve to learn more, and just say no to DIY marketing!
Or email Tamar Arslanian with a quick question.