In the increasingly crowded field of home service providers, it can be challenging to make your business stand out from the crowd.
You and your competition are vying for the same customers, and you’ve got to stand head and shoulders above the rest to command your share of the client pool!
Here are 7 simple things that you can do to ensure that your business is leading the pack:
- Choose Your Niche
“Home service provider” is a BIG umbrella! The secret to standing out is to focus primarily on what you do best and leave the rest for somebody else! Choose your top skills and make those the foundation of your business. You can always add services later, but when you’re serious about growth and visibility, it makes sense to promote your strongest skill set first.
- Develop Your Brand Identity
A strong branding strategy helps you get customers’ attention and makes sure they remember you! A memorable name, eye-catching logo and a unique look and style that’s consistent throughout your website and marketing materials helps you to stay firmly on potential customers’ radar and ups your chances of being the one to get the call when they’re ready for your services.
- Leave Your Marketing to the Pros
Marketing is the lifeblood of your business, and if you’re not a marketing expert, it’s best to avoid DIY advertising campaigns. Sure, outsourcing your marketing is an investment, but if it boosts your visibility, brings in new leads, and creates reliable revenue, that’s a solid ROI!
- Build a Great Website
This is another area that’s best left to the tech pros. Your website is the primary source of information for new customers, and that means it needs to be AMAZING! Greet new leads with a fast, attractive, user-friendly website that answers their questions, increases their trust, and gets them excited to work with you.
- Provide Quality Products and Services
Okay, this is kind of a no-brainer. You can have the greatest website and the best marketing strategy in the world, but if you’re not backing it up with top-quality products or services, you won’t get very far.
- Keep Your Customers Happy
Happy customers are loyal customers, and if you want to keep them coming back for more, you’d better strive to exceed expectations on every job. Follow up with your customers, thank them for their business, and keep the communication flowing. Long-lasting customer relationships keep your business thriving for years to come.
- Keep Up with Trends and Pricing
Every market is a little bit different, and it’s important to stay abreast of trends and pricing in your area. Keep an eye on your competition. Do they have new tech or equipment that you should consider adding to your business? Is your pricing consistent with other home service providers in your community? You have to know what your competitors are doing so you can do it better!
The Resonetrics team specializes in making small businesses stand out! Visit www.resonetrics.com to learn more!
Or email Tamar Arslanian with a quick question.