Crafting an ad that converts potential clients into paying customers is a tall order!
You don’t have money to waste on ads that go nowhere, so we’ve created a simple strategy to help you boost your conversion rate and continue to build a solid foundation of loyal customers.
Before you create your next ad campaign, take a look at these easy tips for improving your ad conversions:
- Compelling Copy is Key
Before you can convert a customer, you’ve got to get their attention! Start with a strong, compelling headline and back it up with clear, concise details and descriptions that highlight the unique selling points and benefits of your home service business.
Speak to your customers’ problems and pain points and offer clear solutions. And don’t forget to end with a Call to Action (CTA) that clearly outlines the action you want your new customers to take, like booking a call or consultation.
- Always be Optimizing
You’ll need a dedicated landing page for your ad that gives the pertinent details of your offer and helps customers take the next step. Landing pages should be fast, user-friendly, and ALWAYS optimized for mobile devices.
- Gain Their Trust
Your customers are trusting you with their most valuable asset- their homes. Show them that you are worthy of that trust by adding customer testimonials, ratings and reviews that cement your reputation as a top-tier home service provider. Make sure that awards, affiliations, and important certifications are featured prominently on your website so potential clients can see that you are a highly qualified, trustworthy expert.
- Give ‘Em the Old Razzle Dazzle
Your completed masterpieces speak for themselves, so let your work shine! Create a before and after gallery of your best projects and consider adding video tours of completed spaces so customers can get an immersive look at your incredible skills!
- Keep it Local
Create ad campaigns targeted to specific neighborhoods, cities, or counties in your area. Tailoring your ads to your target audience helps drive conversions, so don’t be afraid to go hyper-local. And don’t forget to provide clear, prominently displayed location and contact information so your new customers can find you.
- Switch Things Up Seasonally
New season, new home improvement project! Craft ads that address seasonal needs like summer HVAC maintenance, spring power washing, or winterizing plumbing systems.
- Take Advantage of Ad Extensions
Ad extensions can provide more information and options to visitors like location information, site links, and call extensions. They can also direct visitors to specific pages on your website to make it even easier for them to find the answers to their questions.
- Keep Testing
When you get great results from an ad campaign, you want to know EXACTLY what made it so successful! A/B testing can help you replicate stellar results by showing you the ad copy, imagery, headlines, landing pages, and CTAs that resonate with your audience and drive conversions.
- Keep the Communication Going
Respond to inquiries and leads ASAP! The faster you make that connection, the more likely you are to land the conversion. And don’t forget to reach out and retarget users that have previously visited your website or interacted with your ads - the second time might just be the charm!
The marketing experts at Resonetrics know how to make your paid ads work harder! Visit www.resonetrics.com to learn more!
Or email Tamar Arslanian with a quick question.