Temperatures are heating up and that’s GREAT news for home service providers!
As the weather gets warmer and everyone heads outside, homeowners start tackling those projects they’ve been putting off like landscaping, painting, pressure washing, roofing and more.
This is the prime time to spread the word about your business and attract a whole slew of new customers. Here are some great ideas to expand your brand this summer:
- Participate in Community Events
Events ramp up in the warmer months and you can get great facetime with potential customers. Set up a booth at a local festival, lend a helping hand at festive 4th of July events, or be a sponsor for a fun local event.
Bonus - participating in local events cements your reputation as a valuable member of your community, so don’t forget to share your contribution on your social media profiles, newsletter, and email marketing initiatives.
- Try a Summer Sale
Homeowners are already looking for your services, so why not bring in a little more revenue by offering package deals or buy one get one ½ off sales on your most popular services? Or try offering a discount for clients that book a free consultation by a certain date. That ups the sense of urgency and gives customers the opportunity to get great service AND save money!
- Give Your Marketing a Summer Glow-Up
You can add summer images and themes to your website, social media posts, and email marketing campaigns. Add a summery spin to your email subject lines, CTAs, slogans, and sales promotions as well.
- Focus on Summer Celebrations
Summer is the high season for vacations, graduations, weddings, and reunions, and you can use that to your advantage! If you have a home security business, remind people to keep their home safe while they’re away. Designers or painters can market a summer spruce up for homeowners that are hosting celebrations. Landscapers can branch out into tree or plant rental for weddings and receptions.
- Start Planning Ahead for the Holiday Season
Christmas in July?? Sure, it’s hard to think about the holidays when it’s 90* but it’s NEVER too early to start planning for major holiday sales! Map out a Black Friday sales promotion, or an email campaign that encourages customers to get their homes ready for the holidays. When everyone else is rushing around to get their holiday marketing initiatives together, you’ll be ahead of the game!
Want to make your business stand out this summer? Resonetrics is ready! Visit www.resonetrics.com to learn more.
Or email Tamar Arslanian with a quick question.